The year of the 10 target per game wide receiver

In the 2017-2018 season there were 4 wide receivers who crossed the 10 targets per game threshold. Through three weeks in the 2018-2019 season, there are 11. There are another 4 who are 1 target shy of averaging 10 targets per game. Lest you think we're just looking at a small sample size and a clustering effect, there were also 4 wide receivers who had 10 targets per game over the first 3 games last year.

Last week I broke down the changing face of running back opportunity this season, discussing how we might be witnessing the death of the bell-cow running back. Are we seeing a subsequent rise of the bell-cow wide receiver? If we have access to a seemingly unending supply of cheap highly targeted wide receivers, do the big names become less valuable?

Let's jump in and find out.

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